“Eco-friendly apparel brand Dirtball partners with IMBA for Trash for Trails Fundraiser.”

For Immediate Release: Hickory, N.C. (March 20, 2013) – Eco-friendly, made in U.S.A. apparel brand Dirtball has partnered with IMBA (The International Mountain Biking Association) to help raise money for IMBA’s Trail Building Fund with the Trash for Trails Fundraiser.  For the Trash for Trails program Dirtball has created a limited edition shirt in which $10 from each sale will go directly to IMBA’s Trail Building Fund. The unique name of the fundraiser comes directly from Dirtball’s DNA. Every product in Dirtball’s apparel line is constructed from recycled content. The Trash For Trails T-shirt is made from 50% recycled cotton and 50% recycled water bottles. Each t-shirt contains 6.5 recycled water bottles in its make up and is made in the U.S.A. further lowering the shirts carbon footprint.

IMBA is at the forefront on sustainable trail design and this year the crews will be busy building fun trails for every riding style and ability throughout the United States and the World. From massive destination trail systems, to flowing ribbons of forest singletrack, to downhill courses and urban bike parks —  these trails will be resources for communities of mountain bikers for decades to come.

“We are excited about working with IMBA to help raise funds for more and better trails. The trails help to encourage people to get outside and also to help preserve the environment”, stated Joe Fox President of Dirtball. “Their sustainability focus and our brand DNA are a natural fit which we saw last year when we launched our first mountain bike series, The Pedal To The People Tour. The tour is back for its second year and we decided along with it to partner with IMBA and increase our support to the mountain biking community.”

About IMBA:

The International Mountain Bicycling Association (IMBA) is a 501 (c) 3 non-profit educational association whose mission is to create, enhance and preserve great mountain biking experiences.  Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA's worldwide network includes 35,000 individual members, more than 750 bicycle clubs, more than 200 corporate partners and about 600 retailer shops. IMBA's members live in all 50 U.S. states, most Canadian provinces and in 30 other countries. IMBA's headquarters in the United States are located in Boulder, Colorado.

About Dirtball:

Founded in 2008 by Joe Fox, race car driver, entrepreneur and North Carolina native, Dirtball constructs eco-friendly apparel and gear for active individuals – cutting across age and gender lines.  Dirtball only uses recycled materials in their products and all products are designed and produced in the United States the majority within a 250 mile radius of headquarters.  Not only does the recycled content add to the ecological-friendliness of the company, but the U.S.-based manufacturing arm adds to the local economy and shortens shipping distances, thereby reducing Dirtball Fashion’s carbon footprint.

Important Links for more information on the fundraiser, IMBA and Dirtball:

http://dirtballfashion.com/dirtball-imba.html

http://www.imba.com/trail-building-fund

www.dirtballfashion.com

www.IMBA.com

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 For Media Interviews with Joe Fox, President of Dirtball Fashion, please contact Dana Hillmann at 828.409.6131

For Immediate Release:

          Dirtball Fashion and Monster Energy Partner with Trans Jam BMX Series

March 14, 2013 (Hickory, NC) – Dirtball in conjunction with Monster Energy and The Atlantic Bike Stunt Alliance (ABSA), which organizes the Trans Jam BMX Contest Series, announced their 2013 contest schedule today. In its fourth year of operation, the series, based in the state of North Carolina, has hosted stops in Charlotte, Raleigh, and Greenville. This year, the contest will operate five contest dates during a four-city stop, and introduce a new discipline into one of the stops. In addition, the series will host its first out-of-state contest in Athens, Georgia. The 2013 Trans Jam BMX Contest Series schedule is listed below:
Stop 1
April 13- Charlotte, NC at the Presbyterian Hospital Invitational Bicycle Criterium
Stop 2
April 27- Athens, GA at the Terrapin Twilight Bicycle Criterium
Stop 3
May 18 Raleigh, NC at the Lake Crabtree Trails
May 19 Raleigh, NC at the Got To Be NC Festival in the Dorton Arena
Stop 4 Finals
Nov. 2 Greenville, NC at BMX Fest

The Atlantic Bike Stunt Alliance is committed to promoting the sport of BMX around the globe through exhibitions, special events and festivals, and competitions. The Trans Jam BMX Contest Series and BMX Fest is owned and operated by the ABSA.

The Sponsors:

Founded in 2008 by Joe Fox, race car driver, entrepreneur and North Carolina native, Dirtball constructs eco-friendly clothing and gear for the active individual. Dirtball only uses recycled domestic produced materials in their products and all products are designed and produced in the United States. Each t-shirt contains 7 recycled water bottles.

Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. Monster Energy chose none of the above. Instead they endeavor to support the scene, their bands, their athletes and their fans. Monster backs athletes so they can make a career out of their passion. In addition, the company promotes concert tours, so their favorite bands can visit their fans’ hometowns. Monster celebrates with their fans and riders by throwing parties and making the coolest events imagined into a reality.

Known and trusted by billions of customers around the world, Maxxis offers high-quality tire products for cars and light trucks, bicycles, motorcycles, ATVs, trailers, karts, and lawn and garden care. Maxxis was founded in Taiwan in 1967, and is today one of the largest and most respected tire companies in the world. Operating in Asia, Europe, North America and South America, Maxxis distributes its products in approximately 170 countries and employs more than 22,000 people. Creating and retaining lifelong customers has been instrumental in Maxxis’ steady growth. Customers trust Maxxis tires during every stage of their lives, from those first childhood bike rides through changing careers, modes of transportation, and interests – and they know that Maxxis will be there when the time comes for their own children to choose tires.

Hyper Bicycles, Inc. was established in 1990 by former BMX Pro Clay Goldsmid. The company has maintained its position as a leader in BMX, with a full line of products for racing and freestyle riders. Hyper has also continued its commitment to the sport by sponsoring riders, teams, major events and Series. The recent addition of Freestyle star Scotty Cranmer to our winning Team of Riders is an indication of the company’s ongoing commitment to excellence. Hyper Bicycles has participated in the Trans Jam BMX Contest Series as a sponsor since early 2012.

Please visit www.dirtballfashion.com or www.transjambmx.com
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For Media Interviews with Joe Fox, President of Dirtball Fashion, please contact Matt Everley @ 919.593.2092
Also please visit Dirtball Fashion’s media website at www.dirtballfashion.com/media
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$10,000 Cash and $5,000 of Prizes Up For Grabs in Dirtball’s “2 Piece and a Biscuit Skate Tour Presented by Monster Energy”

- 100% eco-friendly apparel and gear company showing off Carolina talent with four-stop skate competition -

HICKORY, N.C.       (May 12, 2011) – Eco-friendly action sports apparel brand Dirtball Fashion announces the creation of the “2 Piece and a Biscuit Tour,” a four-stop regional North and South Carolina skate competition that will award thousands of dollars in cash and prizes in three divisions. North Carolina-based Dirtball developed this concept as a way to highlight the talents of regionally-based skaters as well as to promote the importance of skate parks and environmental awareness in the Carolinas. Contributing to the effort and acting as competition MC will be local legendary skateboarder and Charlotte native Ray Goff.

“It’s important that the skating world knows that not all of the talent is based on the west coast,” said Goff, who has skated in over 250 contests including the Tampa Am, Dam Am and Dew Tour, as well as “MCing” more than 100 contests. “We’ve got some awesome talent right here in the Carolinas that my friends at Dirtball and Monster Energy will show you all this year.”

Four 2011 dates are confirmed - June 25 in Burlington, N.C. (We’re Board Skate Park); Aug. 12 in Brevard, N.C. (Zero Gravity Skate Park); Oct. 15 in Charlotte, N.C. (Grayson Skate Park); and Nov. 12 in Spartanburg, S.C. (Hot Spot Skate Park). The tour will award a purse of $10,000 to be distributed in prize money for all divisions, as well as more than $5,000 in product prizes, trophies and recognition as inaugural participants in the “2 Piece and a Biscuit Tour.”

Dirtball Fashion founder and president Joe Fox has a long history in action sports. After decades of racing sports cars, in the NASCAR Nationwide Series and as a racing instructor, Fox spread his entrepreneurial wings to create Hickory, North Carolina-based Dirtball Fashion. Products went on sale in 2008 and the current lineup includes T-shirts, shorts, hats, knits, water proof shells, pants and shirts, all made with 100% recycled content - making Dirtball the “greenest” action sports brand around.

“Dirtball is proud to have created what will be the only Carolina skate tour of its kind,” said Fox. “With the help of our partners at Monster Energy, Hot Spot convenient stores and Action Sports Now as well as local celebrities such as Ray Goff and the incredible folks who manage the skate parks, we will bring some much-needed attention to the skate scene in the Carolinas and give the sport a little eco-friendly southern style!”

For full information, sign up sheets, judging and division information regarding the Dirtball “2 Piece and a Biscuit Tour presented by Monster Energy,” visit www.dirtballfashion.com.

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For Media Interviews with Joe Fox, President of Dirtball Fashion, or addition information about the company, please contact Dan Passe at 704-634-9022 or dan@passeconsulting.com.

Also please visit Dirtball Fashion’s media website at www.dirtballfashion.com/about