“Eco-friendly apparel brand Dirtball partners with IMBA for Trash for Trails Fundraiser.”
For Immediate Release: Hickory, N.C. (March 20, 2013) – Eco-friendly, made in U.S.A. apparel brand Dirtball has partnered with IMBA (The International Mountain Biking Association) to help raise money for IMBA’s Trail Building Fund with the Trash for Trails Fundraiser. For the Trash for Trails program Dirtball has created a limited edition shirt in which $10 from each sale will go directly to IMBA’s Trail Building Fund. The unique name of the fundraiser comes directly from Dirtball’s DNA. Every product in Dirtball’s apparel line is constructed from recycled content. The Trash For Trails T-shirt is made from 50% recycled cotton and 50% recycled water bottles. Each t-shirt contains 6.5 recycled water bottles in its make up and is made in the U.S.A. further lowering the shirts carbon footprint.
IMBA is at the forefront on sustainable trail design and this year the crews will be busy building fun trails for every riding style and ability throughout the United States and the World. From massive destination trail systems, to flowing ribbons of forest singletrack, to downhill courses and urban bike parks — these trails will be resources for communities of mountain bikers for decades to come.
“We are excited about working with IMBA to help raise funds for more and better trails. The trails help to encourage people to get outside and also to help preserve the environment”, stated Joe Fox President of Dirtball. “Their sustainability focus and our brand DNA are a natural fit which we saw last year when we launched our first mountain bike series, The Pedal To The People Tour. The tour is back for its second year and we decided along with it to partner with IMBA and increase our support to the mountain biking community.”
The International Mountain Bicycling Association (IMBA) is a 501 (c) 3 non-profit educational association whose mission is to create, enhance and preserve great mountain biking experiences. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA's worldwide network includes 35,000 individual members, more than 750 bicycle clubs, more than 200 corporate partners and about 600 retailer shops. IMBA's members live in all 50 U.S. states, most Canadian provinces and in 30 other countries. IMBA's headquarters in the United States are located in Boulder, Colorado.
Founded in 2008 by Joe Fox, race car driver, entrepreneur and North Carolina native, Dirtball constructs eco-friendly apparel and gear for active individuals – cutting across age and gender lines. Dirtball only uses recycled materials in their products and all products are designed and produced in the United States the majority within a 250 mile radius of headquarters. Not only does the recycled content add to the ecological-friendliness of the company, but the U.S.-based manufacturing arm adds to the local economy and shortens shipping distances, thereby reducing Dirtball Fashion’s carbon footprint.
Important Links for more information on the fundraiser, IMBA and Dirtball:
# # #
For Media Interviews with Joe Fox, President of Dirtball Fashion, please contact Dana Hillmann at 828.409.6131