Dirtball Fashion Blog

$10,000 Cash Up For Grabs in Dirtball’s Inaugural “Pedal 2 The People Tour Fueled Monster Energy”

- 100% Eco-friendly apparel and gear company showing off Carolina talent with mountain bike tour.

HICKORY, N.C. (May 15, 2013) – Eco-friendly apparel brand Dirtball announced the return of the “Pedal 2 The People Tour Fueled by Monster Energy,” a 3 stop regional North Carolina mountain bike series that will award thousands of dollars in cash and prizes and championships. North Carolina-based Dirtball developed this concept as a way to highlight the talents of regionally-based mountain bikers, as well as to promote the importance of mountain bike trails and environmental awareness in the Carolinas.

“Last year our Pedal 2 The People Tour was a huge success with some great talent and over 125 entries.“ stated Joe Fox, President of Dirtball. “We are very excited about this year’s tour! We were able to throw in great partners like Monster Energy, Quality Mart, SMG Events, Wake County Parks and Rec., and vendor village and it’ll be a great time.” “We are proud to have created what will be the only South East mountain bike tour of its kind with this size purse,” said Fox.

The dates are

June 22 – Harris Lake County Park – New Hill, NC

July14^th – Greensboro NC, Country Park  

August 17^th – Winston Salem, NC

The tour will award a purse of $10,000 to be distributed in prize money as well as product prizes and trophies as well.

Dirtball Fashion founder and President Joe Fox has had a long history in sports. After decades of racing sports cars, starts in the NASCAR Nationwide Series and as a racing instructor, Fox spread his entrepreneurial wings to create Dirtball Fashion. Products went on sale in 2008 and the current lineup includes T-shirts, shorts, hats, hoodies, and socks, all made with 100% recycled cotton and recycled water bottles - making Dirtball the “greenest” action sports brand around.

For full information, sign up sheets, judging and division information regarding Dirtball’s “Pedal 2 The People Tour Fueled by Monster Energy,” visit www.dirtballfashion.com. 

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For Media Interviews with Joe Fox, President of Dirtball Fashion, or addition information about the company, please contact Dan Passe at 704-634-9022 or dan@passeconsulting.com.

Also please visit Dirtball Fashion’s media website at www.dirtballfashion.com/media-page

1. The average person generates over 4 pounds of trash every day and about 1.5 tons of solid waste per year.

2. In 2009, Americans produced enough trash to circle the Earth 24 times.

3. Over 75% of waste is recyclable, but we only recycle about 30% of it.

4. We generate 21.5 million tons of food waste each year. If we composted that food, it would reduce the same amount of greenhouse gas as taking 2 million cars off the road.

5. Recycling one aluminum can saves enough energy to listen to a full album on your iPod. Recycling 100 cans could light your bedroom for two whole weeks.

6. Recycling aluminum cans saves 95% of the energy used to make alum cans from new material.

7. Americans throw away 25,000,000 plastic bottles every hour.

8. Over 87% of Americans have access to curbside or drop-off paper recycling programs.

9. In 2009, Americans threw away almost 9 million tons of glass. That could fill enough tractor trailers to stretch from NYC to LA (and back!).

10. In 2010, paper recycling had increased over 89% since 1990.

11. If every American recycled just one-tenth of their newspapers, we could save about 25 million trees each year.

Litter is trashy. Clean up your act - er, neighborhood.

Sources: GreenWaste, Keep America Beautiful, EPA,

dosomething.org

“Eco-friendly apparel brand Dirtball partners with IMBA for Trash for Trails Fundraiser.”

For Immediate Release: Hickory, N.C. (March 20, 2013) – Eco-friendly, made in U.S.A. apparel brand Dirtball has partnered with IMBA (The International Mountain Biking Association) to help raise money for IMBA’s Trail Building Fund with the Trash for Trails Fundraiser.  For the Trash for Trails program Dirtball has created a limited edition shirt in which $10 from each sale will go directly to IMBA’s Trail Building Fund. The unique name of the fundraiser comes directly from Dirtball’s DNA. Every product in Dirtball’s apparel line is constructed from recycled content. The Trash For Trails T-shirt is made from 50% recycled cotton and 50% recycled water bottles. Each t-shirt contains 6.5 recycled water bottles in its make up and is made in the U.S.A. further lowering the shirts carbon footprint.

IMBA is at the forefront on sustainable trail design and this year the crews will be busy building fun trails for every riding style and ability throughout the United States and the World. From massive destination trail systems, to flowing ribbons of forest singletrack, to downhill courses and urban bike parks —  these trails will be resources for communities of mountain bikers for decades to come.

“We are excited about working with IMBA to help raise funds for more and better trails. The trails help to encourage people to get outside and also to help preserve the environment”, stated Joe Fox President of Dirtball. “Their sustainability focus and our brand DNA are a natural fit which we saw last year when we launched our first mountain bike series, The Pedal To The People Tour. The tour is back for its second year and we decided along with it to partner with IMBA and increase our support to the mountain biking community.”

About IMBA:

The International Mountain Bicycling Association (IMBA) is a 501 (c) 3 non-profit educational association whose mission is to create, enhance and preserve great mountain biking experiences.  Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA's worldwide network includes 35,000 individual members, more than 750 bicycle clubs, more than 200 corporate partners and about 600 retailer shops. IMBA's members live in all 50 U.S. states, most Canadian provinces and in 30 other countries. IMBA's headquarters in the United States are located in Boulder, Colorado.

About Dirtball:

Founded in 2008 by Joe Fox, race car driver, entrepreneur and North Carolina native, Dirtball constructs eco-friendly apparel and gear for active individuals – cutting across age and gender lines.  Dirtball only uses recycled materials in their products and all products are designed and produced in the United States the majority within a 250 mile radius of headquarters.  Not only does the recycled content add to the ecological-friendliness of the company, but the U.S.-based manufacturing arm adds to the local economy and shortens shipping distances, thereby reducing Dirtball Fashion’s carbon footprint.

Important Links for more information on the fundraiser, IMBA and Dirtball:

http://dirtballfashion.com/dirtball-imba.html

http://www.imba.com/trail-building-fund

www.dirtballfashion.com

www.IMBA.com

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 For Media Interviews with Joe Fox, President of Dirtball Fashion, please contact Dana Hillmann at 828.409.6131